Nuwave Talent Management is our full-service creator representation arm. We actively pitch you to Japanese and Korean brands, negotiate your deals, and manage every campaign relationship โ so you can focus on creating.
Think of us as your Tokyo-based agent, brand liaison, and business manager โ all in one.
We're building Nuwave around the brands that define Japan โ the BEAMS, Shiseido, Uniqlo, Sony and Muji tier โ and the creator partners they look for. Founding creators get first access as those relationships come online.
Our team negotiates your rates, usage rights, deliverables, and payment terms on your behalf. Brands respect a managed creator โ and your deals reflect that.
Every contract is reviewed by our team before you sign. We flag unreasonable exclusivity clauses, content ownership traps, and underpayment before they become your problem.
Quarterly strategy sessions to position you in the Japanese market โ which brands to target, which niches to expand into, and how to build a sustainable partnership portfolio.
We handle brand communication, revision requests, and approval processes on your behalf. You create. We manage the back-and-forth.
Your content is your asset. We ensure brands don't overreach on usage rights and that every deal protects your creative ownership.
Submit your creator profile. Our team reviews your content, audience, and niche fit for the Japanese market.
A 30-minute call with your dedicated talent manager to align on goals, target brands, and positioning.
We start actively pitching you to relevant Japanese brands within 48 hours of onboarding.
We handle all brand comms, contracts, revisions, and payments. You focus on the content.
Platform access
Self-serve access to brand campaigns at launch. You apply, you negotiate, you manage.
Full representation
We represent you. Dedicated manager, proactive brand outreach, and full back-office support for your Japan business.
The goal of representation: take a fashion creator from a handful of one-off deals a year to a steady, managed portfolio โ including retainers and multi-market campaigns โ without the cold pitching.
We're building the introductions a K-beauty creator couldn't reach independently โ Japanese beauty houses and global relaunches that justify the management partnership many times over.
Representation is about the terms as much as the deal: stronger rates, fairer usage rights, and shorter exclusivity windows than a creator would typically negotiate solo.
Every managed creator gets a dedicated talent manager. We don't scale that with numbers โ we scale it with quality. We're keeping our founding managed roster to fewer than 200 creators globally.
Apply for representationApply for managed representation. Our team reviews every application within 5 business days.
No upfront fee. 20% commission only when you earn.