Food & Beverage · Launching 2026

Fill the room. Feed the feed.

Nuwave Food matches restaurants, cafés, and F&B brands with local APAC creators who walk into your venue and film honestly. Not paid actors — real visits, measured post by post.

CitiesTokyoOsakaKyotoFukuokaSapporoNagoyaSeoulBusan
Food · PreviewHow it works

APAC market

$18.6B

2026 estimate

Cities

8

Japan + Korea

Payout

24h

on approval

Launch

2026

from Shibuya

Built for these

Restaurants, cafés, bars, packaged F&B.

Categories · six

Any F&B operator. Matched with creators who actually speak the language of food.

Single-venue and multi-outlet

Restaurants

Foot traffic and repeat visits

Cafés & bakeries

Evening and late-night footfall

Bars & izakaya

Launches, tastings, sampling

Packaged F&B

Stay + dining packages

Hotels & ryokan

Short-run, dated campaigns

Pop-ups & events

How a food campaign runs

From brief to feed in four steps.

Process · 01–04
  1. 01

    Post a brief.

    Location, dates, what you want covered, budget. Ten minutes.

  2. 02

    Local creators pitch you.

    Vetted APAC food creators reply with dates, rates, and past coverage. No cold DMs.

  3. 03

    They visit. They film.

    Creator comes to your venue, orders honestly, films for their audience. Not a paid actor pretending.

  4. 04

    You approve, they pay you.

    Review before it goes live. Payment releases on approval. Reach and saves reported per post — not per quarter.

Request access · Food

Founding restaurants and F&B brands.

Founding cohort open
  • Priority access to food-vertical creators at launch
  • Locked-in launch pricing for year one
  • Hands-on setup for your first campaign
  • Timeline may shift as we bring on the first cohort

Free to join. One email at launch. No spam.