BEAMS Japan × Nuwave: Spring Fashion Lookbook
How 8 Tokyo creators drove 312% above-benchmark engagement for BEAMS Japan's spring collection launch — in 14 days.
01 — Brand Goal
The brief.
BEAMS Japan needed to reach fashion-forward 18–34 audiences in Japan and internationally. Their spring collection had 12 new pieces they wanted featured authentically — not in forced product shots, but styled by creators who actually wore BEAMS.
Budget: ¥4,200,000 (~$28K USD). Timeline: 14 days. Primary KPI: engagement rate over 4.0%.
Budget
¥4.2M
~$28K USD
Timeline
14
days
Primary KPI
4.0%+
Engagement rate target
02 — Creator Roster
The roster.
8 verified Tokyo creators, hand-matched by Nuwave AI.
Yuki Tanaka
🇯🇵@yukistyle_tokyo
Fashion
Hiro Matsuda
🇯🇵@hiro.creates
Streetwear
Taro Fujii
🇯🇵@taro_harajuku
Fashion
Rin Yamamoto
🇯🇵@rin_tech_tokyo
Lifestyle
Daiki Sato
🇯🇵@daiki.travel
Travel/Style
Kenji Nakamura
🇯🇵@kenjifitjp
Fashion
Ji-Yeon Park
🇰🇷@jiyeon.beauty
K-Beauty/Fashion
Min-Ji Choi
🇰🇷@minji.eats
Lifestyle
03 — Content
The content.
@yukistyle_tokyo
Cherry blossom coord ft. BEAMS spring drop
@hiro.creates
Harajuku street styling challenge
@taro_harajuku
Spring 2024 haul & lookbook
04 — Results
The results.
1.2M
Total Reach
50% above target
4.8M
Total Impressions
5.2%
Avg Engagement Rate
30% above KPI
¥4.2M
Budget
Fully utilized
312%
Above benchmark engagement
vs industry avg
14
Days campaign duration
Brief to final post
“Nuwave matched us with creators who actually wear our brand. The authenticity showed in the numbers.”
Takeshi Yamada
Marketing Director, BEAMS Japan
05 — Learnings
What made it work.
AI roster matching
Nuwave's AI filtered 40,000+ creators to 8 whose audience demographics matched BEAMS' target 18–34 age bracket with >85% precision.
Authentic brief
Creators were briefed on the collection's story, not just the product. The result was 12 unique creative angles, not 8 identical posts.
Speed
Brief to live in 72 hours. BEAMS' internal process would have taken 3 weeks.
Ready to run a campaign like this?
Launch with Nuwave and connect with verified creators who move culture — not just content.